Upcoming Events
Behind the Campaign: Bring Ya A**
Friday, July 19, 2024 | 8-10am
Improving (Minneapolis)
Featuring Caitlin Hannah, Devon Cox, & Andrew Parks
From an NBA analyst quip to a viral campaign - when Charles Barkley told star player Anthony Edwards, "I have not been to Minnesota in probably 20 years", Edwards' quick-witted reply, "Bring ya ass!" kicked off an online sensation.
The team at Explore Minnesota seized on this, launching a series of posts that captivated fans, media, and the internet. Literally overnight, they integrated this viral moment into an ongoing campaign aimed at elevating authentic recommendations about the state.
Join us as we go behind the scenes with the key Explore Minnesota team members. We'll cover the process from ideation through execution, the challenges they faced, and how they coordinated with multiple organizations to make this iconic response happen.
SPONSORS
Stay Connected - Sign Up for Email Updates
About SMBMSP
Social Media Breakfast - Minneapolis/St. Paul has been a regularly occurring event where like-minded folks across the Twin Cities get together to share and learn about social media. Expert speakers from agencies and businesses are generous with their knowledge, sharing presentations, case studies, and panels with our community on a monthly basis.
