Get a look behind the scenes of campaigns from The Minnesota State Fair and Securian Financial.

Case Study 1: The Minnesota State Fair
12 Days, 2 Million People, Endless Stories
The Minnesota State Fair gathers nearly 2 million people together for 12 days each year, but the virtual reach of the Great Minnesota Get-Together extends far beyond the fairgrounds. From creator content to collaborations with State Fair partners, there are endless stories to tell. Join members of the State Fair marketing team as they share how the sights, sounds and uniquely Minnesotan moments of the fair come to life on social media.

Case Study 2: Securian Financial
Efficiencies with AI-Generated Social Copy
Facing budget cuts, staff reductions, and the loss of agency support, Securian Financial turned to AI to streamline social media content creation. Using existing technology trained on past posts, brand guidelines, FINRA rules, and AP style, Elizabeth launched a successful executive social pilot that expanded into enterprise social. Both models are now actively in use, with humans still guiding the process.

Elizabeth will share how she trained the models, real-world examples, performance comparisons, and lessons learned. See AI-generated content alongside agency-written posts and discover how AI can save time without sacrificing quality or the human touch.