Social algorithms, citations, and structured signals are becoming the new levers of trust and brand visibility. This session brings together experts across social, web, and search to show how they plan content that travels across feeds, earns citations, and surfaces in results as search behavior evolves. You’ll learn best practices for smarter content strategies and get practical–and technical–guidance to optimize for AI Overviews, answer engines, as well as AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).