Every day, social media marketers fight for attention. But attention alone doesn't drive business results; memory does.

In this session, influence strategist Howie Chan will explore why some brands, messages, and creators stick in people's minds while others are quickly forgotten.

Drawing from behavioral science, neuroscience, and influence psychology, attendees will learn the key drivers of memory, trust, and influence—and how to apply them to their content, campaigns, and brands.

Howie Chan is the founder and chief strategist at The Behavioring Company, applying brand science and influence psychology to change human behavior for good. He has worked with Fortune 100 companies, startups, and leaders over the past decade, including a $1.5 billion spinout from Merck. Howie was named the #1 LinkedIn creator worldwide in branding by Favikon in 2024. He also hosts the #1 podcast in applied influence psychology called Influence Anyone. Outside of work, he trains for 100-mile bike rides and maintains an unreasonably high number of spicy condiments. His mission is to help 1 million experts share their unique gifts through the power of influence and brand.